The purpose of the serum is to bring active ingredients into the skin in a concentrated form and to give the skin moisture. Most commonly, serums are milky or gel-like so they are quickly absorbed into the skin. The serum is applied to cleansed skin before the face oil and cream. It is especially important to use a serum if you’ve got dry skin. Different serums respond to different problem areas, and you will find different options for sensitive, dry and oily skin, hyper pigmentation and anti-aging needs.
